Hyperskin
✹ Led organic social media, brand partnership, and influencer marketing strategy. Lara conceptualized and project managed campaigns from inception to execution, including Hyper’s online & in-store launch at Sephora, Fade & Glow AHA Mask, and Brightening Cleansing Gel.
Wins
✦ Named “Sephora 2022 Best in Class” for Brightening Cleansing Gel social media launch campaign
✹ Spearheaded digital marketing campaigns for Peace Out Dark Spots, Wrinkles, and Dullness product launches at Sephora. Lara managed social strategy, edited copy, and developed assets to promote brand awareness through unique storytelling.
Peace Out Skincare
Wins
✦ Gained 10 million Tik Tok views and drove $30k sales in 24 hours from viral video with influencer SkincarebyHyram
✦ Led branded editorial partnerships including Allure "Acne Don't Kill My Vibe" & Refinery29 “Rewind Lines” campaigns, resulting in 6.7 million impressions and over 50% page views + clicks
✦ Increased social media followers and engagement rate by 476 % through in 2 years
Fenty Beauty
✹ Conceptualized 360 marketing strategies, managed influencer partnerships, and retail activations for the Moroccan Spice, Clara Lionel Foundation, and Diamond Collection campaigns.
Wins
✦ Coordinated Fenty’s PR events including “Beach, Please” Master Class, Moroccan Spice Spice Fall Pop Up, and Savage x Fenty Beauty NYFW Show
✦ Spiked DTC sales by 130% across email, social media, and out of home advertising exposure in inanugural year
Allure
✹ Managed Allure’s social media platforms and oversaw branded sponsorships including: The Allure Beauty Box, Allure’s Incubator Series with CoverGirl, and Google Pixel. Led social marketing campaigns for Allure’s annual Best of Beauty Awards (2016 & 2017)
Wins
